How to Not Get Someone to Buy Into You

“And if you insist on continuing to make assumptions about my character, I’ll advise you only this: assume you will always be wrong.”
Tahereh Mafi

We all know what assume spells. It is one of the ways that you can kill your business and fast. I recently received an email that went along the lines of assuming that I didn’t want their product or service because it wasn’t my preferred way to learn or think. Can I be real transparent? It took everything in my power to not spout off an email to the company and drop my own thoughts in capital letters. However, I chose to use this opportunity to help you, my client, to not make similar mistakes just as this poor soul did along with others that I have encountered.

  1. Misspelling your potential client’s name. Have you ever gotten a letter in the mail or an email that had your name chopped to bits? Is it too much to ask for someone who is filling out these things to check out Google or White Pages for Heaven’s sake? If you are unsure on how to spell someone’s name – please refrain from sending correspondence. It will kill your relationship with your perspective client.
  2. Sending a form email and failing to remove the form default. I had this happen recently in an email from a person who wanted to create a website for our business. Needless to say that their credibility just dropped a few points. If you can’t remove the form defaults, I am seriously questioning your process.
  3. Sending an email shaming them for not buying your course and/or product. I received an email following a decline for a webinar course that was, in not so many words, assuming that I did not want because it wasn’t my style. I know it is a marketing ploy. I know that it is not personal. However, one sure-fire way to get me off your mailing list is to make assessments like that. Nothing personal.
  4. Assuming that you know your client’s reason for not buying your course and/or product….without asking them. Your customer/client is your bread and butter. Your lifeline. Your hope in difficult times. When you make a claim without the facts, it is detrimental. The purpose, in my view, of a client-business relationship, is just that, it is a relationship between you and that customer.  When you assume, you break the trust of that client.

As you begin to build your clientele, it is important to not forget that they are human. When you fail to realize that they have a story – you will be doomed to lose that business from them.

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